Brand book — Nussique
The visual vocabulary.
Little walnut things. Hungarian by heart.
01 — The mark
A circular seal, a quiet wordmark.
Nussique
Little walnut things. Hungarian by heart.
Nussique
Little walnut things. Hungarian by heart.
Nussique
Little walnut things. Hungarian by heart.
02 — The palette
Cream, walnut, gold.
Cream
#F4ECDF
Cream Alt
#EBE0CC
Cream Deep
#E2D2B5
Walnut
#3B2416
Walnut Soft
#6B4A30
Gold
#B8863B
Cream sets every page. Walnut carries body copy and the dark “kitchen” panels. Gold is for accents only — eyebrows, dots, ornaments — never for body text.
03 — The type
Three voices, used sparingly.
Display · headlines
'Cormorant Garamond', serif
A small walnut, a slow afternoon.
Pull quote · tagline
'Fraunces', serif
Little walnut things. Hungarian by heart.
Body · UI · navigation
'Inter', sans-serif
Baked daily from eight. Boxed with care, ribbon-tied for travel.
04 — Packaging
The box, the tag, the card.
BOX OF TWELVE · LID
Nussique
Little walnut things. Hungarian by heart.
EST · MMXXVI
Nussique
For: ___________
From: ___________
HAND-TIED · NO. ___
“Six honest ingredients,
one Hungarian afternoon.”
one Hungarian afternoon.”
Card · enclosed in every box
nussique.com
05 — The voice
Warm, literary, never fussy.
We say
- “A small walnut, a slow afternoon.”
- “Six honest ingredients.”
- “Baked the way they were made on Sundays.”
- “By ribbon only.”
We don’t say
- “Artisanal.” “Hand-crafted.” “Curated.”
- “Deliciously decadent.”
- Anything in all caps with an exclamation mark.
- Anything an algorithm would say.